8 Reasons To Invest In Custom Yard Signs In Conroe, TX
Today’s post covers 8 reasons to consider adding yard signs to your on-premise or political advertising system in the Conroe, TX area. Read on to learn more, or call (936)-539-4200 to speak directly with a yard sign specialist near you.
Why Choose Yard Signs For On-Premise Or Political Advertising?
1. Yard Signs Influence Local Audiences
Whether you are a hard-working political candidate striving to make a positive change in our community, or a business owner promoting new products and services, yard signs are a cost-effective way to get eyes on your message and influence local audiences.
For instance, in one study by the journal of Electoral Studies, researchers found that political yard signs “increased advertising candidates’ vote shares” at the municipal, federal, and congressional levels (Green et al., 2016).
Just as consumers use sign quality and quantity to form opinions about local brands, so too will local voters factor yard sign “optics” into their ballot decisions—and with the Custom Sign & Graphics Haus by your side, you can be sure to send the right message.
2. Yard Sign Promotions Boost Sales Revenue
For business owners, yard signs are also a cost-effective way to boost sales revenues.
In “The Economic Value of On-Premise Signage,” a study by the Sign Research Foundation, analyses of more than 162 different businesses showed that the addition of a single on-premise sign yielded an average sales increase of 5-15%.
Granted, larger sign displays made the greatest impact, but even smaller, inexpensive yard signs produced measurable increases in both sales revenues and the total number of customer transactions, with their effect being greater than that yielded by longer store hours, longevity at the location, or the addition of new sales staff.
3. Yard Signs Make Your Business Easier To Find
If you are looking for ways to boost your business’ roadside visibility, yard signs are a great option.
In one study by the Interdisciplinary Journal of Signage and Wayfinding, researchers compared the wayfinding behaviors of three groups: one using GPS, one using paper maps, and one using street-level on-premise signage, which included yard sign displays. At the end of the report, results showed that the “local-signage only group more accurately located landmarks” (Vaez et al., 2021, p. 32).
While they aren’t the biggest or brightest displays on the market, yard signs are extremely effective in wayfinding applications because:
- Yard signs can be positioned near the road, almost eye-level with passing drivers and pedestrians, or right at the entrance to your parking lot or plaza
- Yard signs typically enjoy low-competition display contexts, since they are installed near ground-level on your property
- Yard signs can be customized with high-contrast colors, large fonts, and eye-catching graphics
4. Yard Signs Are Very Budget-Friendly
Yard signs print fast and cost a fraction of what you would pay for other outdoor signs. And when you factor in their long service life, easy installation, and reusability, they become even more cost-effective.
5. Yard Signs Are Easy To Customize
Whether you need to create a one-of-a-kind political ad or a sales promotion that matches your existing brand colors and style, customization is easy with the Custom Sign & Graphic Haus team by your side.
We offer one of the area’s largest selections of yard sign materials, finishes, and installation options, along with modern design software, cutting-edge manufacturing capabilities, and the full support of our talented in house graphics team. Whatever you need, we guarantee a fun and easy collaborative experience!
6. Yard Signs Are Easy To Install, Remove, And Reposition
Whether you choose the classic H-frame yard sign which is installed in seconds, or a more sophisticated post and paned sign, they can be removed and repositioned just as easily. This makes them a great option for businesses seeking more “agile” marketing solutions.
7. Yard Signs Stand Up To The Worst Of Spring, TX Weather
Most yard signs are made from corrugated plastic or from aluminum/polyethylene composite, which are waterproof, weatherproof, and UV-resistant, making it ideal for outdoor applications. Even when wet, our custom yard signs continue to hold their shape, and they hold up great in direct sunlight and high heat, so you won’t have to worry about spending time and money on excess maintenance or early replacements.
8. Yard Signs Are Exempt From Most Sign Code Regulations
Most signs require permits, and they must also be designed and installed in accordance with the standards stipulated in your local Code of Ordinances. But not yard signs—they’re exempt “from municipal regulation pursuant to state law,” as per Section 58-304 Exempt Signs.
This exemption not only eliminates the extra hassle and cost of permitting, but also gives you much more creative freedom with your design and display.
Get A Free Quote On Yard Signs In Conroe, TX: Call The Custom Sign & Graphics Haus
Ready to unlock the promotional power of custom yard signs?
To begin your consultation, call (936)-539-4200 or request a free quote online from our yard sign specialists.
References
Green, D. P., Krasno, J. S., Coppock, A., Farrer, B. D., Lenoir, B., & Zingher, J. N. (2016). The effects of lawn signs on vote outcomes: Results from four randomized field experiments. Electoral Studies, 41, 143-150.
Kellaris, J. (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study: A Longitudinal Update and Extension. Lindner College of Business / University of Cincinnati.
Vaez, S., Burke, M., & Yu, R. (2021). Understanding the Effects of Urban Form and Navigational Aids on Wayfinding Behaviour and Spatial Cognition. Interdisciplinary Journal of Signage and Wayfinding, 5(2), 22-37
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