Build A Point Of Sale System With Custom Sign Makers In Conroe, TX
Does point of sale (POS) signage really work? In a word, yes—and you don’t have to take our word for it.
Today’s post reviews research on the promotional power of POS displays, then explains how easy it is to build a complete POS sign system with the help of our sign makers at The Custom Sign Haus in Conroe, TX.
Read on to learn how easy it is to boost impulse buys for your business, or call (936)-539-4200 to schedule a free consultation today.
Research Review: The Power Of Point Of Sale Signs In Conroe, TX
Point of sale (POS) signs not only help customers navigate retail spaces; they also provide serious upselling opportunities at checkout. This is confirmed by multiple marketing studies.
For example, in one study by the American Council for an Energy Efficient Economy (ACEEE), researchers monitored the impacts POS signs had on the sale of compact fluorescent lamps (CFLs) in 109 stores over a three month period. At the end of their study, Bickel et al. (2008) reported that “one point of purchase sign was associated with a statistically significant 15-percentage-point increase in sales compared to stores with no sign” (p. 13).
The following year, researchers at the Journal of Marketing deployed eye-tracking technology to gauge the impact POS signs had on shoppers’ visual attention. Specifically, they wanted to see if shoppers spent more time looking at products promoted with POS signage. And they did—Chandon et al. (2009) report that POS signs “strongly influenced visual attention, and, through attention, brand evaluation” (p. 13).
As the results of these studies make clear (and as any custom sign maker will tell you), POS signs are powerful promotional tools. And with great power comes great responsibility—in fact, one study by the Nicotine and Tobacco Research concluded that POS signs were so influential on youth tobacco use that “restrictions on POS marketing are warranted” (Pasch et al., 2018).
Fortunately, no such restrictions exist for other products, and with the help of our custom sign makers, building your POS sign system is easy.
Build A Point Of Sale System: Work With Custom Sign Makers In Conroe, TX
The Custom Sign Haus is a leading provider of POS sign solutions for Texans looking to improve in-store experiences and drive impulse buys.
We carry one of Conroe’s largest collections of point of sale signs, including:
● Wall and aisle signs
● Digital signs, and more
We also provide full support with planning, installation, and site selection. And whether you have a clear design vision or no clue where to begin, our in-house graphics team makes it easy to create quality promotional materials from scratch.
To learn more about how to start driving more impulse buys for your business, and get a free quote on any custom order, you can:
● Call (936)-539-4200 to speak directly with a custom sign maker in Conroe, TX
● Email Hello@CustomSignHaus.com with questions and schedule availability
● Fill out our quick contact form to book your consultation online
References
Bickel, S., Reeves, A., McNary, W., & Karney, R. (2008). The power of point-of-purchase signage. The American Council for an Energy Efficient Economy.
Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, 73(6), 1-17.
Pasch, K. E., Nicksic, N. E., Opara, S. C., Jackson, C., Harrell, M. B., & Perry, C. L. (2018). Recall of point-of-sale marketing predicts cigar and e-cigarette use among Texas youth. Nicotine and Tobacco Research, 20(8), 962-969.
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