Custom Dimensional Letter Signs: Stand Out And Brand Better In Conroe, TX

Looking to upgrade your storefront signage? Dimensional letter signs are a great choice.

Reviewing sign research and past projects with Texas businesses, today’s post explains why so many people choose dimensional letter signs for their storefront advertising in Conroe, TX.

Read on to learn more, or call (936)-539-4200 to speak directly with a dimensional letter sign specialist at The Custom Sign & Graphics Haus.

Add Depth To Draw Eyes With Dimensional Letter Signs

According to one study by Frontiers in Psychology, “novel signage is key for breaking through the advertising clutter in a competitive media marketplace,” which is exactly how we would describe Conroe’s bustling downtown (Zhou et al., 2018, p. 471).

If you are looking for a one-of-a-kind storefront sign that draws eyes and turns heads, dimensional letter signs are a fantastic option. Not only are they three-dimensional, which instantly sets them apart from the 2D competition, but they are also completely customizable, so you can easily create a “novel” design and a distinctive brand image.

Crank Up The Contrast And Stand Out With Dimensional Letter Signs

One study by the Interdisciplinary Journal of Signage and Wayfinding, Bullough (2017) concluded that “the contrast between a sign and its immediate background is the primary determinant of one’s ability to detect the sign… perhaps more than size” (p. 21)

If you need to crank up the contrast without adding illumination to the equation, dimensional letter signs are a great option. They transform your facade into a larger-than-life sign canvas, then use vivid, high contrast color to help your brand name stand out from the background. Their three dimensional design also gives your message built in shading, casting shadows in the kerning to create even more contrast.

Impress Your Audience With Quality Dimensional Letter Signs

Your products and services might wow customers, but if your storefront signage fails to impress, you will struggle to reach your full potential.

The American Shopper Study found that:

• Signage is your silent brand ambassador, with 41.% of respondents saying they “have made quality assumptions based on a store’s signage,” and 75.2% agreeing that signage is “one of the first things consumers notice about a new or unfamiliar business.”
• Impressive signage translates to sales, with 35.8% of respondents indicating that they had been drawn into unfamiliar stores based entirely on the quality of the company’s signs.
• Small signs frustrate local audiences, with 81.5% of respondents indicating that they were “frustrated and annoyed” by undersized storefront signage.

But with our dimensional letter signs in your advertising arsenal, you will never struggle to impress local audiences. They are:

• Big and authoritative, so your viewers won’t ever be frustrated by undersized signs
• A sign of success, being used by many top brands in the US

• Visually appealing, made from high quality materials and seamlessly integrated into the building’s architecture

Elevate Your Brand And Prevent Obstruction With Dimensional Letter Signs

Even with an ad campaign that converts, you won’t turn prospects into paying customers unless people can find your business.

And these wayfinding fails happen more often than you might think. According to the American Shopper Study, more than 60% of US consumers regularly fail to find businesses they intended to visit because their storefront signs were either too small or unclear.

But with dimensional letter signs anchoring your wayfinding system, you’ll never have to worry. Our dimensional letter signs are not only big and conspicuous; they also lift your brand logo up high, making it easier to spot from long distances and preventing any obstruction from crowds, passing cars, or trees.

Create A Unique Brand Image With Customizable Dimensional Letter Signs

Consumers use signage as the basis for their first impressions, and 85.7% of American Shopper Study respondents agreed that signs “convey the personality or character of the business.”

Accordingly, if you want to create a unique and memorable brand image, you need unique and memorable signage. And that’s easy when you order dimensional letter signs. Not only does their three-dimensional look stand out among the two-dimensional competition, but they are also completely customizable.

Select any size, color, or shape, and choose from a number of different materials, each with their own unique branding potential, including acrylic, PVC, acrylic on foam, cast metal, painted aluminum or polished brass, and we will bring your design to life.

Start Your Dimensional Letter Sign Order In Conroe, TX: Get A Free Quote

Whether you’re an established franchisor or a new start-up, dimensional letter signs can take your branding to the next level. Our team at The Custom Sign & Graphics Haus will make every order fast, fun, and easy.

To explore your dimensional letter sign options and get a free quote on any order, you can:

• Call (936)-539-4200 to speak directly with a dimensional letter sign specialist
• Email hello@CustomSignHaus.com with questions, artwork and schedule availability
• Drop by our dimensional letter sign shop at 1905 Longmire Rd, Unit C2, Conroe, TX
• Use our quick-and-easy contact form to book your consultation online

References

Bullough, J. (2017). Factors affecting sign visibility, conspicuity, and legibility: Review and annotated bibliography. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 2-25.

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

Zhou, S., Yin, Y., Yu, T., Stupple, E., & Luo, J. (2018). Exploring the experience of novelty when viewing creative adverts: An ERP study. Frontiers in Psychology, 9, 471.

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