Custom Promotional Products: Strengthen Your Brand Image In Houston, TX

January 5, 2023 customsignhaus

When properly designed and distributed, the branding power of custom promotional products is almost unmatched. And if you live in Houston, TX or the surrounding areas, ordering is easy.

Read on to learn what makes custom promotional products such an effective branding tool, prized by both big and small businesses, or call The Custom Sign & Graphics Haus at (936)-539-4200 to begin your order straight away.

Strengthen Your Brand Image With Custom Promotional Products

Building brand awareness and authority is easy with the right swag strategy. When properly designed and distributed, custom promotional products can quickly turn new companies into household names.

But what makes promotional products so effective? Along with the reciprocity effect highlighted in a previous post, promotional products are uniquely positioned to build brand recall through the power of repetition, known more formally as advertising frequency or advertising repetition in marketing studies.

For example, in one such study on brand reinforcement by the Journal of Advertising, researchers noted how “multiple exposures to an advertisement increase consumer awareness of the advertising message and facilitate consumer processing of the included information” (Schmidt & Eisend, 2015, p. 415). In other words, repetition is the mother of learning; the more your prospects see your logo, brand name, and offers, the more likely they will be to recall them when they need your particular products or services.

Traditional outdoor signage works great for reinforcing brand messages and boosting recall through “multiple exposures,” but when it comes to the sheer volume of views, promotional products are unparalleled. The average consumer hangs on to promotional products for an average of 6.6 months, which, depending on the product, could translate to thousands of repeat exposures at home and on the go.

For example:

A custom desktop stress ball might become a permanent desk display, where it can be seen (and squeezed) multiple times per day
A custom aluminum water bottle might become your prospects’ go-to drinkware, so your message gets seen and paraded through the office every time they hit the water fountain for a refill
Branded wireless chargers generate impressions every time your audience needs to power-up
Branded grocery tote bags reinforce your messaging at home and spread your company name through libraries, check-out lines, and anywhere else where some extra carrying capacity is needed

Of course, when you are trying to build a strong brand image, not any design will do. As noted by the Interdisciplinary Journal of Signage and Wayfinding, consumers look to logo designs and brand messages as ”inferential cues and basis for thin-slice judgements about the businesses they represent” (Kellaris & Machleit, 2016). In other words, if you want your promotional products to create positive impressions and bonafide brand authority, quality counts.

Don’t worry—with the help of our in-house graphics department, The Custom Sign & Graphics Haus will help you creating Grade-A designs that represent your brand, convey quality, and make a memorable impact.

If you have artwork files in-hand, we can recreate them flawlessly on any product and in any color. No artwork? No problem. Our experienced team will support you through every step of the logo design process, bringing your vision to life with close collaboration, modern technology, and current design best practices.

Get A Free Estimate For Custom Promotional Products In The Houston, TX Area

To learn more about how to order from our catalog and get a free quote on any custom promotional products, you can:

References

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

Schmidt, S. & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.

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