Custom Wrap FAQ: Top-5 Consumer Questions About Vehicle Wraps In Houston, TX

December 6, 2022 customsignhaus

To help you make the best choice for your off-premise advertising system, today’s post answers 5 of the most common consumer questions about using custom vehicle wraps in Houston, TX.

Read on to learn more, or call (936)-539-4200 to speak directly with a custom vehicle wrap specialist near you.

Custom Wrap Run-Down: Top-6 Frequently Asked Questions (FAQ)

1. What Are Some Of The Advantages Of Using Custom Wraps For Off-Premise Advertising?

Affordability. Most custom wraps will cost you less upfront than a one-month billboard rental (especially in larger markets), and they will keep generating impressions for 5 to 7 years with proper maintenance.
Custom wraps transform every parking spot, commute or cross-town service call into an opportunity to increase your brand visibility. Research by ARD Ventures estimates that the average custom wrap generates “between 30,000 to 70,000 daily vehicular impressions.”
Whereas billboards only work when viewers come to them, custom wraps let you take your message anywhere you please. Once your vehicle is wrapped, you can park it on the premises to strengthen your sign systems and target new viewing angles, or take your message on the road to expand your audience.
Low competition, high engagement. Most signs are viewed in highly competitive signscapes, where neighboring signs are constantly fighting for your audiences’ attention. In contrast, custom wraps are usually encountered out on the road where sign competition is much lower, even nonexistent, so they tend to produce much higher levels of engagement. In fact, research by the American Trucking Association found that 96% of drivers notice custom wraps on the road, and they create positive impressions of the advertiser 98% of the time.

2. What Kinds Of Vehicles Are Suitable For Custom Wraps?

The Custom Sign & Graphics Haus team can wrap just about any vehicle, including:

Buses
Cars
Pick Up Trucks
Box Trucks
Vans
SUV’s
Food trucks
Trailers, and more

If your vehicle doesn’t appear on this list, get in touch with our custom wrap team to discuss your options.

3. Can I Install Custom Wraps On Any Surface?

Custom wraps are easiest to install on smooth, flat, nonporous surfaces, but our specialists have the equipment and expertise to work with concave surfaces (recesses), convex surfaces (compound curves), and riveted surfaces, too.

We usually avoid wrapping grained or textured surfaces (e.g. parts of mirrors or body trim), as well as any unpainted surfaces like trim and bumpers, as it can be difficult to achieve proper adhesion. We do not recommend wrapping any rusted parts of your vehicle to prevent further damage during removal.

In terms of materials, custom wraps adhere particularly well to PVC, steel, aluminum, glass, and melamine. Some plastics used in vehicle manufacturing, such as polypropylene and polyethylene, can be difficult to wrap, but this should be determined on a case-by-case basis.

To determine whether or not your vehicle’s surface is suitable, please get in touch with our team and ask about conducting a preliminary substrate vinyl adhesion test.

4. How Do Custom Vehicle Wraps Fare In The Houston Heat?

Because some custom wrap removals are heat-assisted, some people worry that Houston’s scorching summers will negatively affect vinyl adhesives. But as long as you invest in the right products and use qualified installers, you won’t have to worry—in fact, some products are rated for use in temperatures as high as 224 degrees!

5. What Are The Best Alternatives To Custom Wraps For Businesses With A Limited Budget?

If you’re looking to create a mobile billboard on a budget, consider:

Partial wraps
Vehicle decals
Vehicle magnets

With proper design and placement, you can incorporate your vehicle’s natural shape and color into the overall design, giving you all the impact of a full wrap for a fraction of the price.

You can learn more about these products here, or by calling The Custom Sign & Graphics Haus at (936)-539-4200 to speak directly with a custom wrap specialist in Houston, TX.