Flexible Vehicle Marketing: 4 Ways To Put Truck Decals To Work In The Greater Houston Area

December 23, 2022 customsignhaus

Truck decals are among the most cost-effective marketing materials available to Texas business owners. But the more ways you can put them to work, the more you increase your brand’s visibility and return on investment (ROI).

To help our customers get the most out of their vehicle marketing systems, today’s post shares 4 different options for advertising with truck decals in Houston, TX.

Read on to learn more, or call The Custom Sign & Graphics Haus at (936)-536-4200 to speak directly with a truck decal specialist.

4 Ways To Put Truck Decals To Work In The Greater Houston Area.

1. Leverage Truck Decals For Cost-Effective Mass Marketing

Some products transcend demographic divides, appealing to just about anyone, regardless of age, sex, or income level.

When marketing these types of products or services, or attempting to boost general brand awareness, most experts recommend the shotgun approach, which aims to broadcast your message to as many people as possible, like a shotgun spread, rather than aiming at a specific target.

If you’re looking for new ways to boost branding or market products and services with mass appeal, truck decals deserve a place in your advertising arsenal.

Why? For starters, truck decals are incredibly cost-effective in mass marketing applications. In a recent Media Asset Value Comparison, 3M researchers crowned vehicle graphics as the #1 most cost-effective tool, beating out traditional mass marketing channels like television and radio advertising by orders of magnitude.

Truck decals give you all the same promotional power as vehicle graphics, but they cost even less and require a fraction of the installation time.

What’s more, unlike traditional mass marketing channels, truck decals do not have any recurring costs or rental fees.

If you want to transform morning commutes, service calls, and parking spaces into mass marketing opportunities, get in touch with our truck decal designers.

2. Use Truck Decals To Make An Impact On Target Audiences

Truck decals aren’t only a great option for passive mass marketing; with a bit of route planning, they can also help you target specific audiences and make memorable impressions.

For example, you could:

Target students and budding professionals by regularly driving your truck decals past the Lone Star College
Target aging Baby Boomers by driving past the City of Conroe’s senior center
Target business owners and boost B2B sales by driving through Houston’s downtown central business district

Whatever you decide to do, know that your truck decals are making a big impact on your target audience. According to the studies by the American Trucking Association (ATA), 96% of people surveyed noticed truck decals, and 98% felt they presented the advertising brand in a positive light.

3. Use Truck Decals As Makeshift “Billboards” At Local Events

There are plenty of mobile and temporary sign options you can use to create branded space and stand out at local events, but if it’s being held outdoors, as was the case in Woodforest for their Deck the Pines Block Party event, truck decals can’t be beat!

With a single truck decal, you can transform your service vehicle into a makeshift billboard to anchor your pop-up sign system and draw crowds to your outdoor display area.

4. Use Truck Decals To Cover All Angles In Your Sign System

As mentioned previously, truck decals turn every parking space into a powerful promotional display, and this can be a huge boon for businesses trying to cover all viewing angles.

While Section 58-300 of the Conroe sign code prohibits the “use of mobile signs and signs on vehicles when the vehicle is parked at a location or for a period of time not consistent with ordinary business operations,” this restriction does not apply to truck decals. If your parking lot allows it, you can position your truck in a way that greatly enhances your business’s visibility, targeting any viewing angles not covered by your main storefront sign.