Order Custom Lobby Signs: Promote Better Brand Impressions In Conroe, TX

If you’re looking to upgrade your lobby sign in Conroe, TX, look no further. Today’s post reviews research on the branding power of lobby sign design, then explains how to get great results on any custom order.

Read on to learn more, or call (936)-539-4200 to speak directly with a lobby sign specialist at The Custom Sign & Graphics Haus in Conroe, TX.

Research Review: The Branding Power Of Lobby Signs

It doesn’t take long for customers to form first impressions about your business—in fact, some studies put it at less than one-tenth of a second!

How can anyone make value judgments so quickly? For most people, all it takes is one glance at your lobby sign.

In a report by the Interdisciplinary Journal of Signage and Wayfinding, Kellaris & Machleit (2016) noted how customers looked to lobby signs as “inferential cues and basis for thin-slicing judgments” when entering stores and offices for the first time.

Reviewing results from the American Home Shopper Study, a survey of 100,000 consumers jointly commissioned by the Sign Research Foundation and Lindner College of Business, we see:

• More than one-third (35.8%) of mall shoppers had been drawn into unfamiliar stores and offices after quality lobby signs caught their eye;
• 5% of respondents had made quality assumptions about a store based on the quality and condition of their lobby signs;
• More than 8 in 10 (85.7%) of respondents agree that lobby signs “convey the personality or character of the business,” so if your lobby sign looks cheap or dated, you’re conveying the wrong message.

Beyond conveying quality at-a-glance, your lobby sign will serve as an important wayfinding tool, allowing delivery personnel, new employees, and customers to confirm they’re in the right place, and directing new arrivals to their next point of contact for a smooth customer experience.

Impress For Less: Book A Free Lobby Sign Consultation In Conroe, TX

If you’re looking to promote better first impressions and lasting brand recall with a quality lobby sign, look no further.

The Custom Sign & Graphics Haus is one of Conroe’s only true one-stop shops for custom lobby sign solutions, housing an impressive selection, high-tech tools, and hard-earned expertise under one roof.

We carry all of the most popular lobby sign options, including:

• Office lobby signs
• Dimensional lobby signs
• Digital lobby signs
• Brushed metal lobby signs
• Engraved lobby signs
• Illuminated and backlit lobby signs
• Wall graphics, and more

Whatever you choose, we guarantee:

• Easy ordering and full-service support—Start requesting a free consultation with just a few clicks, then enjoy full support with every step of your lobby sign order, from the creative design to final installation and beyond, with maintenance help and lobby sign updates always available when the time comes. This full-service approach saves customers time and money, reduces project bloat and communication problems, and creates more opportunities for bundling discounts on large orders.
• Superior craftsmanship—Inspired by our founders’ German heritage and background in precision manufacturing, our team holds every design, build, and installation to stringent quality standards, and we are constantly investing in continuing education and new technology to maintain our competitive advantage.
• Complete customization—Whether you have a crystal-clear vision or no clue where to begin, our in-house graphic design and sign manufacturing team will help you create the perfect lobby sign to represent your brand’s character and business offerings. Our marketing experience spans multiple industries, and our graphic design process is based on best practices, and lots of experience.

• Sign code compliance—To prevent delays, fines, or extra remediation costs, our sign specialists will keep your lobby sign design, installation, and illumination 100% compliant with the standards stipulated in Conroe’s Code of Ordinances or your landlord’s rules and restrictions.

• Responsive customer care—At The Custom Sign & Graphics Haus we put customer satisfaction, honesty, and integrity first, and our process is designed to put you in control of the entire operation from a single point of contact. Whether you ordered a single sign or a complete signage system, updates on manufacturing, printing, permits, and design proofs are only a phone call away.

To schedule a free lobby sign consultation and get a quote on any sign, you can:

• Call (936)-539-4200 to speak directly with a lobby sign designer
• Email hello@customsignhaus.com with questions, artwork, and inspiration
• Fill out our online contact form to request a consultation at your convenience

References

Kellaris, K. (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study: A Longitudinal Update and Extension. Lindner College of Business.

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

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