Order Mall Directory Signs: Boost Sales With Better Retail Experiences
The market for digital mall directory signs is expanding at breakneck speed, with experts projecting it will grow from $17.7 billion in 2022 to nearly $28 billion by 2026, leaving demand for all other forms of on-premise retail advertising in the dust.
So what’s so special about digital mall directory signs compared to other wayfinding tools? Do they have any unique benefits, and if so, do they outweigh their relatively high cost?
That’s what today’s post is all about. Read on to review research on the novel promotional power of digital mall directory signs, or call The Custom Sign & Graphics Haus at (936)-539-4200 to speak directly with a sign expert in Houston, TX.
Research Review: The Value Of Mall Directory Signs In Houston, TX
Back in 2010, researchers Newman et al. conducted a series of experiments to identify the unique benefits digital mall directory signs offered over wayfinding alternatives. Specifically, they sought to measure whether digital mall directory signs could “improve the image of shopping malls and create a favorable shopping atmosphere” (Newman et al., 2010).
The experiments were simple. Participants visited two nearby malls, one outfitted with digital mall directory signs and one without. Afterwards, researchers interviewed the participants to learn about their retail experiences, in-store behaviors, and interactions with the sign displays. Multiple experiments were carried out in the US, UK, and Australia.
After synthesizing data from hundreds of interviews, Newman et al. (2010) concluded that:
● Digital mall directory signs improve mall image—Digital mall directory signs made the retail space seem “modern and different,” conveyed a vibrant personality, and provided “positive atmospheric stimuli” that made visitors “stay longer, visit more often, and spend more” compared to those visiting malls without digital directories (p. 51).
● Digital mall directory signs positively affect shoppers’ moods—Many participants described how digital mall directory signs eliminated wayfinding stresses, while also providing entertainment and “positive stimuli” that reduce perceived wait times (p. 52-54).
● Digital mall directory signs create exciting retail atmospheres—Participants agreed that digital mall directory signs made “more of a welcoming atmosphere for shopping,” and said “they would be more likely to spend more money because of the totality of the experience” (p. 54).
Additionally, Newman et al. (2010) noted how digital mall directory signs can “produce a revenue stream by charging advertisers for on-screen displays.” And even if you are not planning on collecting ad revenue, you will save a lot of money on additional signage, since you will be able to create new custom messages to display anytime you want.
If you want to bring any of these benefits to your business, The Custom Sign & Graphics Haus can help.
Order Custom Mall Directory Signs: Get A Free Quote In Houston, TX
If you are looking to simplify wayfinding, improve the retail experience, and keep your commercial space on the cutting edge, mall directory signs make all the difference, and our team makes every order easy.
Not only do we offer one of Houston’s largest selections of mall directory sign options; we also provide full support with every step of your order, from product selection and design to permitting and installation.
To speak with an expert and get a free quote on any custom mall directory sign order, you can:
● Call (936)-539-4200
● Email Hello@CustomSignHaus.com
● Fill out our quick contact form to book your consultation online
References
Newman, A., Dennis, C., Wright, L. T., & King, T. (2010). Shoppers’ experiences of digital signage-a cross-national qualitative study. International Journal of Digital Content Technology and its Applications, 4(7), 50-57.
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