Put Your Truck Logo To Work: Profit From Your Design With Vehicle Marketing
Converting your existing brand graphics and marketing materials into an eye catching truck logo is a fast, easy, and cost effective way to drive sales and pull ahead of the competition in Houston’s advertising arena.
Unfortunately, many owners forgo this proven promotional channel due to misconceptions about the cost and complexity of vehicle advertising. In truth, vehicle advertising is as economical as it is effective, and getting started is easy as long as you choose the right team. But their loss is your gain; after all, with fewer wraps and graphics on the road, your truck logo will stand out even more!
If you need help with truck logo design, manufacturing, and installation, or you simply need ideas on how to monetize your existing artwork, you have come to the right place.
Read on to review some proven vehicle marketing benefits, or call The Custom Sign Haus at (936)-539-4200 to discuss your truck logo design with an experienced wrap and graphics technician.
Put Your Truck Logo To Work: 3 Ways To Profit From Your Design In Houston, TX
Once you have your truck logo printed and installed, you can immediately start generating a return on your investment by:
- Creating sales synergy with your print and online assets. According to the Outdoor Advertising Association of America’s Out-of-Home ROI & Media Mix Optimization Summary Report, branding fleet vehicles with truck logos and simple ad copy greatly increases the effectiveness of other marketing channels, increasing ROI for online and print advertising by 40% and 14%, respectively.
This “sales synergy” is partly the result of better brand awareness. As the old saying goes, repetition is the mother of learning—in other words, the more your audience sees your truck logo, the more familiar they will be with your brand, which in turn makes them more likely to notice and engage with your advertisements in print and online channels. And with the average truck logo being seen 50,000+ times per day in metropolitan areas, according to estimates by the American Trucking Association, it’s easy to see how wraps and graphics prime audiences for ad engagement.
To make the most of this strategy, be sure to design your truck logo and marketing message in the same style as your print/online ads. Some slight variation is acceptable, and even encouraged to create eye catching novelty, but remember our goal is ultimately to create familiarity, which usually means using the same colors, graphics, fonts, and messaging.
- Boosting impulse buys with branded promotions. According to research by Shopify, impulse buys account for 40-80% of all sales. If you are looking for ways to get your products and services on the minds of impulse buyers, look no further! Investing in wraps or graphics turns your fleet vehicles into mobile billboards you can use to showcase new products and services to a broader audience in supersized, colorful, high definition displays, thereby maximizing your chances of motivating impulse buys.
In fact, according to a Q4 2021 report by the Outdoor Advertising Association of America, exposure to quality vehicle advertising made viewers 55-75% more likely to visit the advertiser’s online or physical store, even if they had no intention to do so prior to viewing. Likewise, over one third of respondents to the American Shopper Study said they had visited unfamiliar stores simply because they were impressed by the brand’s signage.
When taking this approach, it is important to be succinct with your value propositions (i.e. selling points), as drivers cannot spare much reading time. You should also invest in high quality pictures, since visuals are generally more tempting than text blocks, and, as mentioned above, quality signs attract more customers. Above all, though, make sure your brand name and truck logo is clear, as this is what the client will use in order to find you after the impulse is triggered—without this identifying information, you will have only warmed up a lead for someone else to capitalize on!
- Enhancing wayfinding outcomes. Nearly two thirds of respondents to the American Shopper Study said they had previously failed to find a business they intended to visit because their signage was “too small or unclear.” These wayfinding failures represent wasted ad expenditure and lost sales revenue.
But by simply parking your fleet vehicles on site between service calls, you will greatly enhance your wayfinding success, giving customers an eye catching landmark that is also completely repositionable, so you can target any angle of approach and adjust your display as traffic flows change throughout the day.
Profit From Your Truck Logo: Get A Free Quote From The Custom Sign Haus On Wraps And Graphics In Houston, TX
To learn more about the sales-boosting powers of fleet vehicle advertising, and to get a free quote on any order, you can:
● Call (936)-539-4200
● Email Hello@CustomSignHaus.com
● Fill out our quick contact form to book your consultation online
References
Kellaris, J. (2011), “100,000 Shoppers Can’t Be Wrong: Signage Communication Evidence from the BrandSpark International Grocery Shopper Survey.” The Science of Signage: Proceedings of the National Signage Research and Education Conference.
Kellaris, J. (2012), “On the Value of Signs,” Signs of the Times, 234 (3), p. 106.
Back
