What Building Signs Are Best For My Business? Shop Smart In Houston, TX
Whether you have just opened your business, relocated, or decided to upgrade your current building sign, you need something that complements your space, stands out, and drives sales.
Good news: there are several building sign options that meet these basic criteria. In fact, you can’t really go wrong with any of the options in our catalog. This is by design—all of our signs are hand-selected for their quality, high ROI/cost-effectiveness, and suitability for Houston weather, and we are constantly researching new materials and technology to keep our clients on the cutting edge.
But while there are plenty of solid building sign options out there, each with their own pros and cons, some will be more suitable than others, based on your budget, installation space, display schedule, and target audience.
More good news: finding the best building signs for your business is easy. Read on to begin a simple self-assessment, or call The Custom Sign & Graphics Haus at (936)-539-4200 to get free product recommendations from a building sign specialist in Houston, TX.
What Building Signs Are Best For My Business? 5-Part Assessment
To narrow down your building sign options, ask yourself:
● What kind of installation area am I working with? What space are you trying to fill, and what does architectural integration mean to you?
If you want to place your sign directly onto your building or facade, channel letters or dimensional letters are a great choice. These building signs are among the most common and authoritative signs on the market, and they come in a variety of mounting styles to accommodate any space, landlord requirements, or design vision. Flush-mounted channel and dimensional letters are particularly popular among business owners who strive for seamless architectural integration, being attached directly to the facade with no visible hardware or raceway.
Conversely, if you want something freestanding, monument signs are great for creating “outdoor lobby” spaces, engaging passing drivers, and marking parking exits/entries. Our wide selection of sign materials makes it easy to mirror your building’s style, allowing you to tie your sign into the architecture even without direct sign-to-structure contact.
● When do I intend for my sign to be read? If your business operates after dark, or you want your silent salespeople working 24/7, illuminated channel letters or illuminated monument signs are likely your best option. But don’t feel limited to these two picks, as our team offers a number of code-compliant exterior lighting options you can use to illuminate any building sign.
● How soon do I need this sign, and for how long? If you need a building sign to announce a grand opening, new product, or temporary closure on short-notice, banners are a quick, affordable, and eye-catching option. Conversely, if you need something more durable and permanent to tell viewers you are here to stay, dimensional letters, ACM sign panels, lighted commercial signs, and engraved signs will all look great for the long-haul.
● Where is my target audience? Once you have identified your target audience, you’ll get a much better sense of what sign elevation and angle is needed in order to be seen.
For example, if you are trying to target pedestrians walking past your business on the sidewalk, attaching a forward facing sign won’t do you much good. In this situation, you want a two sided building sign that displays your message at a perpendicular angle, like one of our hanging “blade” signs. Conversely, if you want to target passing drivers, look for building signs that are either elevated (to prevent obstruction) or located close to the road (e.g. monument signs).
● What kind of building signs are my neighbors using? In most cases, it’s a good idea to differentiate yourself from your neighbors, not only through sign design, but also by your choice of sign style. If you operate in an area with multiple channel letter signs, for example, you may want to try something different to stand out from the crowd. Alternatively, you could use different materials, mounting styles, or finishes to set your sign apart.
Free Quote: Consult With A Building Sign Specialist In Houston, TX
To explore more building sign options and get a free quote on any order, you can:
● Call (936)-539-4200
● Email Hello@CustomSignHaus.com
● Fill out our quick contact form to book your consultation online
We offer one of the largest selections of custom building signs in Houston, TX, and we make every order easy by providing complete installation, permitting, and design support in-house.
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