Create Custom Truck Decals In Houston, TX: 4 Tips To Stand Out On The Road

Create Custom Truck Decals In Houston, TX: 4 Tips To Stand Out On The Road

 

Whether you want to expand your audience, drive sales, and boost brand recall in Houston, TX, truck decals also called spot graphics are a quick and cost effective means to that end, giving you all the benefits of full wraps for a fraction of the cost.

But now the secret is out—more businesses are using truck decals than ever before, and if you want to stand out from the competition, design quality counts!

Don’t worry—the team at The Custom Sign & Graphics Haus is here to help you create stunning, one-of-a-kind designs, from scratch, with no experience required.

Read on to review some of the research behind our approach to truck decal or spot graphics design, or call (936)-539-4200 to speak directly with a truck decal designer in Houston, TX.

How To Drive Sales With Custom Truck Spot Graphics (Decal) Designs

1.   Create Truck Decals With Conspicuous High Contrast

In a highway sign study cited by the Interdisciplinary Journal of Signage and Wayfinding, researchers noted that high contrast between sign backgrounds and fonts was the strongest predictor of messages being read, “perhaps even more than size” (Bullough, 2017).

This study is especially relevant to our needs because the signs being studied were viewed under similar conditions as most truck decals, with at least one party (e.g. the sign or the viewer) moving at high speed.

Accordingly, if you want your truck decals to get spotted on the move, make sure to crank up the contrast. The classic black-on-white combination used to make this blog post legible is a great place to start, but there are plenty of high performance pairings to choose from, including:

       Blue on white

       Red on white

       Yellow on black

       White on green

       White on blue

       Purple on white

To explore some more combinations and get a perfect color match with your existing marketing materials, get in touch with our truck decal designers.

2.   Challenge Yourself To Keep Your Truck Decal Design Simple

With so many different colors, fonts, and graphics at your fingertips, it can be tough to practice restraint, especially when your brainstorm is raging.

But we know simple designs work best in vehicle marketing contexts, with multiple studies showing that:

       Simple messaging is “easiest to use,” lessening the cognitive burden on the reader and resulting in higher fluency and brand recognition across all marketing mediums (Etyam et al., 2017).

       “Lower complexity” truck decals make the advertiser more attractive in the eyes of the reader (Ortho & Crouch, 2014)

This isn’t to say you are limited to the classic logo/brand name combo—just don’t try to do it all with every truck decal, or you risk overwhelming the reader and having your message tuned out altogether.

If you want to display additional information, social handles, selling points, or product pictures, you can simply use multiple truck decals and get the best of both worlds, creating a vehicle sign system that is both simple and inviting on the individual level, and info rich and rewarding to study as a whole.

3.   Experiment With Truck Spot Graphics (Decal) Finishes To Add Visual Appeal

Many fleet managers aren’t aware of the different truck decal finishes available to them, which makes these design embellishments even more valuable for your business. Novel ads always catch the eye better than run-of-the-mill marketing materials, and incorporating one of our high end vinyl finishes in your truck spot graphics design is an easy way to stand out from competitors out on the road.

For example, in one study by Color Research & Application, researchers found that metallic finishes create “a unique appearance of glossiness,” which is “very attractive to humans” in general and can help set your truck decal apart from other fleet advertising (Tanaka & Horiuchi, 2018, p. 697). Some other popular finishes include gloss finishes, which provide a paint like appearance, and frosted finishes, which have the look of etched glass.

4.   Design Your Truck Decals/Spot Graphics With Eye Lines In Mind

The hood of your vehicle might look like a big, inviting canvas, but unless you are displaying your vehicle in a showroom, it’s probably not the best option for vehicle marketing results. If you are on a limited budget or simply want the most bang for your buck, you should design your truck decals with your audiences’ eye lines in mind, which generally means installing them on:

       The side of your vehicle

       Your side or rear windows

       The back or bumper of your vehicle

If you intend to target fellow drivers, rear and side window placement is probably best, since it’s right at head level. Mirror writing (i.e. writing in reverse so your message is legible in rear-view mirrors) can also be used for truck decals on the front or sides of your vehicle if you intend to engage cars in front of you.

Conversely, if you intend to target pedestrians on sidewalks while you are parked or driving, placing truck spot graphics on the side of your vehicle is probably best, since it will give you more room to supersize your message for long range viewing.

Of course, if you have room in your budget, it is not a bad idea to do both and try to target all possible viewing angles!

Get A Free Quote On Custom Truck Decals/ Spot Graphics: Consult With The Custom Sign & Graphics Haus

To learn more about truck decal design and get a free quote from our experts in Houston, TX, you can:

       Call (936)-539-4200

       Email Hello@CustomSignHaus.com

       Fill out our quick contact form to book your consultation online

 

 

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